Advanced Technology for the Financial Industry
Enterprise Email Marketing Solution
Effective Communication Through Personalization
Economic, Optimized, Print Production
Integrated Communications Management
In a world growing more complex, offering ever more technologies and platforms, clearer communications are now key to effective marketing.
Our way of ensuring clarity is our ICM framework. Core to our business, it provides a data-led logical structure for analyzing communications in a multi-channel environment.
The logic allows us to identify points of marketing opportunity. Our analysis, supported by our informed intuition, helps us identify the actions we need to take to realize such opportunities.
Or put another way, we have more ways to help businesses sell more of what they do, to more people, more profitably.
LATERAL GROUP North America, The Next Evolution of CFG and DST
Lateral Group connects influential financial professionals with a dynamic network of digital marketing solutions. Our strength - quickly and accurately delivering digital content and marketing assets through innovative technology - is at the core of everything we do.
Equipped to Support the Financial Services Industry
Lateral is uniquely equipped to support the content management and publishing needs of the financial community. Produce, distribute, and realize value from great content, whether in media and publishing or in digital marketing. See how MarketPower from Lateral is changing how the financial world creates and manages marketing experiences.
We are highly experienced, financial services professionals. We offer a fulfillment solution that is 100% web-based. And our approach reflects a continuing philosophy of care for your business.
- Increase sales
- Effectively manage costs
- Reinforce a reputation of service excellence
- Know your consumers
- Increase communications effectiveness
Our singular objective is to be the industry’s most responsive, efficient and cost-effective partner to support sales and marketing for our clients. Our specialized focus drives our culture of continuous investment in the most advanced technology, the best people and the highest quality of service.